Tuesday, October 19, 2010

Rockin' Betsey Johnson

Her logo is a hot pink lip print. That will tell you all you need to know about Betsey Johnson. She is all about feminine figures, glittery pumps, and clutches with big satin bows. Johnson knows what girls like, and she apparently has not forgotten, seeing as she is in her 60s at the moment. Her puffy, full skirted mini-dresses are fun, floaty and reminiscent of the 1950s. These tend to be popular among the younger consumers in their teens and twenties, while the older crowd opts for her mid-calf length dresses and line of purses. Many people in recent years have begun to know who Johnson is due to her highly marketed "Betseyville" handbags sold in cheap retail stores like Marshalls and TJ Maxx. However, it does not make them any less quality or less fashionable. It has just brought Johnson's styles to a more mainstream place, which has gotten her a great deal of business. From young to old, Betsey Johnson has maintained popularity and relevance in the fashion world with her fun, whimsical styles.

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